Comprehensive Content Marketing Audit from Agency 102

The benefits of a content marketing audit: 

• Identify the value of your content
• Increase brand awareness and engagement 
• Improve your search ranking
• Generate quality leads and drive results

What is a content marketing audit?

A content marketing audit evaluates the quality and effectiveness of your marketing strategy – resulting in an organized inventory of your content and a better understanding of what’s working for your business. This is a great option for businesses that may not have an established marketing strategy in place or want a new perspective on what you’re currently executing. 

With a content marketing audit from Agency 102, our experts comprehensively review factors from your website to social media channels, as well as your competitors, to identify valuable content pieces and potential marketing opportunities. 

Our team of content marketing specialists determines the most effective ways to improve your marketing with the following steps: 

Getting started with SEO typically begins with an SEO Audit and competitive analysis. An SEO Audit is the process of identifying problems or errors on your website that prevent it from ranking on search engines like Google. To perform the audit, we start by using an SEO tool like Semrush to help identify these warnings and errors. Some examples of common errors include duplicate meta descriptions, too much text in the title tag, low word count, and missing h1 headings. After addressing these issues, we move on to our competitive analysis and keyword research.

What is an SEO Competitive Analysis?

Competitive analysis in SEO is the process of identifying any website that outranks you for the keywords and topics relevant to your business. This approach helps you understand:

• Where keyword opportunities are
• The types of content your customers engage with
• Your top pages to optimize

How Do We Conduct an SEO Competitive Analysis?

We identify your brand’s top-performing keywords and areas of growth to help you generate unique ideas for optimized web content. Leveraging tools like SEMRush and Google Analytics, we review your opportunity keywords and on-page elements to create an SEO strategy that’s personalized for your business.

Reviewing the websites and social media channels of your local and national competitors can offer a deeper understanding of your competitors’ approaches. Then, we use these findings to identify what sets you apart from the competition, and where there are opportunities for improvement.

Using analytics from your active social media channels, we analyze your content to see what’s driving engagement. Following the social media audit, we will provide a comprehensive look at the strengths and weaknesses within your social media strategy, provide insight into your audience, and recommend strategies to boost engagement for your brand.

Why is a content marketing audit right for your business?

Our content marketing audit services help businesses make informed decisions to reach their business and marketing goals. It’s a great first step towards creating purposeful and engaging content. Performing regular content marketing audits help maintain your brand awareness, voice and authenticity – while keeping content evergreen.

“Agency 102 did a great job with our content audit. They helped us to sort out our strategy across all of our content channels and gave us clear next steps to improve our content posture. I’d highly recommend working with Agency 102!”

– Andy Janaitis, Founder of PPC Pitbulls

Streamline your content marketing efforts with Agency 102.

Agency 102 will provide your brand with recommendations to ensure your content marketing strategy aligns with your business’s mission and goals. Whether you’re seeking to expand a brand, increase brand awareness, or improve search rankings, our team knows how to perform quality content marketing audits that work for you. View our case study to see how we drive results for our clients.