Content Marketing Agency – Content Marketing Services

Propel Your Brand with Creative Content Marketing Services from Agency 102

Agency 102 is one of the best B2B and B2C content marketing agencies in Baltimore, serving businesses in Maryland and beyond.

The benefits of content marketing:

  • Demonstrate your expertise
  • Offer solutions to client challenges
  • Showcase the human factor behind your brand
  • Increase brand awareness and recall

What comes to mind when you hear the words content marketing? Do you think of a social media intern who spends their days posting memes online? Or do you think of a search engine optimization (SEO) wizard who can catapult your business to the very top of Google search results? Although we don’t have magical SEO powers, we are hard-working creatives who enjoy building brands founded on a strong sense of purpose and relatable communication. 

The purchasing power of Millennials and Gen Z is rising fast, and the younger generations are quickly becoming the decision-makers in their workplaces. Plus, social media usage by older adults has skyrocketed in the past few years. A data-driven content marketing strategy is essential to reaching contemporary consumers. 

We firmly believe – and the data backs this up – that companies achieve greater success when they leverage multi-channel communication to connect with customers. 

What do our content marketing specialists do?

As content marketers, it’s our job to:

  • Identify your ideal client: What are their interests? What do they value? What challenges can your offering help them address? Where can we connect with them? And how do they like to be spoken to?
  • Tell your brand story: What sets you apart from the competition? How can we communicate this to your ideal client?
  • Develop a practical marketing strategy: What social media platforms are most suited to your business? What kind of content and what topics would resonate best with your ideal clients?

Content marketing specialists wear many hats. We’re experts in: search engine optimization (SEO), social media content, email marketing and blogging, just to name a few. Every one of these channels plays a unique role in how customers find and perceive your business. With that in mind, we create and share content for client websites, social media pages, email newsletters and more. Content helps customers discover your brand and understand your differentiators. 

At Agency 102, we leverage creative content marketing to build brand awareness and connect with prospective customers on an emotional level. MOST content marketers identify the quality of their content as the most important factor differentiating them from the competition. 

After getting to know you and your customers, we craft a content marketing strategy aimed at:

  • Demonstrating your brand identity
  • Building customer relationships
  • Showcasing what sets your company apart from the competition 

Throughout our partnership, we consistently leverage data to reflect on our performance and identify opportunities to improve our approach. Our data-driven approach ensures your content is always achieving the best results. 

Why is content marketing important?

To put it simply, content marketing is effective. 

Here are just a few things you should know about the power of content marketing:

  • 67% of marketers cite content marketing as an effective method to increase demand and generate leads (Content Marketing Institute)
  • 83% of marketers identify brand awareness as the top benefit of content marketing (Content Marketing Institute)
  • 60% of consumers have discovered their favorite brands while doing other tasks on line like browsing social media, watching videos and more (Google

Most brand discovery takes place online.

Ultimately, most brand discovery now happens online while people are catching up with Instagram stories from friends, learning TikTok dances or searching for how-to videos on YouTube. Without a strong online presence, you risk missing out on a massive audience of engaged users.

Content marketing builds credibility in your brand.

Before making a purchase, many consumers interact with your content to determine whether your business is trustworthy. In the B2B world, customers interact with 13 pieces of content on average before selecting a vendor.

Develop a better understanding of your customer base.

Content marketing also provides an important window into who you’re marketing to. Through your social media content, email newsletter and blog, you can further refine your marketing strategy to align with what your customers respond to best. This not only can help generate better and more effective content, but can also help you refine other areas of the sales funnel.

PPC vs. Content Marketing: What’s the Difference?

Many businesses seek out content marketing as a method for lead generation. Content marketing is associated with greater demand and improved lead quality, pay-per-click (PPC) advertising is better suited for lead generation. 

Meanwhile, content marketing is most successful when deployed as a strategy to strengthen brand awareness, reputation and customer retention. Although there are proven strategies to grow your audience quickly, your social media followers and email subscribers will likely have to take a few more steps before they convert.  

Whereas content marketing exposes your brand to a wider, more general audience, PPC ads connect your company with people who are likely to become customers. You can use PPC ads to target specific audiences based on their interests, location, demographics and other relevant factors.

As a result, you’re more likely to reach people in the market for your products with PPC ads, but that doesn’t mean they’re ready to take the plunge. Even if your PPC ads pique a viewer’s interest, you’ll have to gain their trust using the content displayed on your social media pages and website. 

In fact, once you’ve captured new leads through a PPC campaign or social media giveaway, your prospects are most likely to interact with more of your content before committing to a purchase.

How we develop creative content marketing for businesses

At Agency 102, we take the time to understand your brand, your customers and your goals. Whether you’re brand new to content marketing or you’re looking to boost your results, we can help. View our content marketing case studies to see how we use web, social media and video content to deliver results for our clients.

What Our Clients Say

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