The benefits of content marketing:
- Demonstrate your expertise
- Offer solutions to client challenges
- Showcase the human factor behind your brand
- Increase brand awareness and recall
What comes to mind when you hear the words content marketing? Do you think of a social media intern who spends their days posting memes online? Or do you think of a search engine optimization (SEO) wizard who can catapult your business to the very top of Google search results? Although we don’t have magical SEO powers, we are hard-working creatives who enjoy building brands founded on a strong sense of purpose and relatable communication.
The purchasing power of Millennials and Gen Z is rising fast, and the younger generations are quickly becoming the decision-makers in their workplaces. Plus, social media usage by older adults has skyrocketed in the past few years. A data-driven content marketing strategy is essential to reaching contemporary consumers.
We firmly believe – and the data backs this up – that companies achieve greater success when they leverage multi-channel communication to connect with customers.