The benefits of an SEO strategy:
SEO or Search Engine Optimization is a set of rules for optimizing your website so that it can achieve higher rankings in search engine’s organic results. This allows brands to increase the visibility of their website and drive more traffic. Not convinced that SEO is worth it? Here are a few stats to consider:
Getting started with SEO typically begins with an SEO Audit and competitive analysis. An SEO Audit is the process of identifying problems or errors on your website that prevent it from ranking on search engines like Google. To perform the audit, we start by using an SEO tool like Semrush to help identify these warnings and errors. Some examples of common errors include duplicate meta descriptions, too much text in the title tag, low word count, and missing h1 headings. After addressing these issues, we move on to our competitive analysis and keyword research.
Competitive analysis in SEO is the process of identifying any website that outranks you for the keywords and topics relevant to your business. This approach helps you understand:
At Agency 102, we take the time to understand your brand, your customers and your goals. That’s why we begin every partnership with a thorough Discovery Audit that includes a kickoff call, stakeholder interviews, competitor research, and a comprehensive analysis of your current online presence. Once we have a full understanding of your brand, your target audience, and what you want to achieve, we can begin our SEO Audit and figure out where we should start with our optimizations.
Our SEO services include:
Still not convinced you need help with SEO? View our case studies to see how we approach search engine optimization to deliver results for our clients.
Meagan Smith joined Agency 102 in August 2022 after excelling as a Social Media Assistant at James Madison University, where she earned her Bachelor’s degree. Meagan’s supporting role spans marketing efforts for 20/20 Onsite’s Life Sciences team, Jansokie Financial, Wines that Rock,, and Talking Tree Creative.
💻 Digital Maven: Armed with a degree in Writing, Rhetoric & Technical Communication, Meagan’s versatile expertise spans a range of roles, from crafting email campaigns to shaping social media strategies, making her a dynamic force in the digital landscape.
📱 Social Media Enthusiast: Navigating social platforms strategically, Meagan sparks engagement and ensures content resonates with your audience.
🎨 Creative Thinker: Channeling her artistic background, Meagan’s creative prowess extends to innovative design ideas and visual storytelling.
⛳️ Sports Fan: In her free time, Meagan enjoys hitting the course and perfecting her golf swing. Born and raised in Baltimore, she can often be found cheering on the Ravens and the Orioles.
🐶 Dog Mom: Her most important role of all – Meagan’s dog, Smitty is known to give her a break from the screen time.
Connect with Meagan for insights into the latest social media trends, and the role of the evolving role of in digital marketing.
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