Build an Engaging Audience with Social Media Marketing from Agency 102

The benefits of a social media marketing strategy:

• Allows you to engage with your customer base
• Increases brand awareness
• Drives revenue

What is social media marketing and why is it important?

Did you know over half of the world is active on social media? For businesses, leveraging the power of social media is a no-brainer for increasing sales and engaging customers. That’s where social media marketing comes into play. Social media marketing uses social channels such as Facebook, Instagram, and Twitter to connect with a desired audience in order to increase brand awareness, educate customers about a product or service, drive website traffic, and more. Here are just a few things you should know about the power of social media marketing:

There are many approaches to social media marketing including an organic strategy where a business uses its own social profiles to post and share content, as well as a paid strategy where businesses can allocate a certain advertising budget to promote ads and reach a wider audience.

Organic vs. Paid: What’s the Difference?

Organic social media refers to any social media activity without a paid promotion. For example, feed posts, videos, memes, and Stories are all examples of organic content. Your organic reach — those who view your content — includes a percentage of your followers, your followers’ followers (if they share your post) and those who follow any hashtags that you use in your posts. 

Brands use organic social media to…

• Establish their personality and voice
• Build relationships by sharing informative, entertaining, and/or inspiring content
• Engage customers at every stage of their buying journey
• Support their customers with customer service

Paid social media marketing includes anything on social media that’s influenced by advertising dollars. It’s when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. to have their content shared with their chosen target audience. This can be done through “boosting” organic content or creating unique advertisements through Facebook Ads manager and other platforms.

Brands use paid social media to… 

• Raise brand awareness and attract new followers
• Promote a new product, sale, event, etc. 
• Generate leads
• Drive conversions 

How we develop fool-proof social media marketing strategies for businesses

At Agency 102, we take the time to understand your brand, your customers and your goals. That’s why we begin every partnership with a thorough Discovery Audit that includes a kickoff call, stakeholder interviews, competitor research, and a comprehensive analysis of your current online presence. Once we have a full understanding of your brand, your target audience, and what you want to achieve on social media, we can begin to develop a personalized social media strategy that will deliver results.

Our social media marketing services include:

• Client Kickoff Call
• Discovery Audit and Presentation
• Social Media Strategy (includes paid social media and individual channel strategy)
• Social Media Content Calendar & Scheduling
• Community Management 
• Weekly/Bi-Weekly Syncs 
• Monthly Analytics Reports

Work With Agency 102

Still not convinced you need a social media marketing strategy? View our case studies to see how we implement social media marketing strategies to deliver results for our clients.