Financial Services Marketing

Attract clients who are ready to invest with custom, compliance-approved marketing.

Human-centered digital marketing for financial services professionals

Impactful Content Marketing for Financial Professionals

There have never been more ways to reach your customers and cultivate new leads. All-in-one compliance and marketing tools claim to make it simple, but the reality is that you’re still stuck trying to figure out how to stand out in a crowd of businesses using the exact same content.

Instead of making it easy, you’re still left wondering whether to launch a podcast or optimize your website. Agency 102 helps you answer these questions and set marketing priorities.

We begin every partnership with an in-depth analysis of your brand, competitors, and customers (existing and soon-to-be) to build a one-of-a-kind marketing strategy from scratch. And we’re able to work within your compliance protocols to bring that strategy to life.

See what impactful content marketing can accomplish.

Download the free guide

6 Proven Marketing Tactics Leading Financial Institutions Are Using To Keep Their Customers Happy

Find out how experts are wowing younger audiences, building trust in a wild economy, and leading the conversation when big news breaks.

Download our free guide and learn:

How to (finally) capture the attention of millennials and Gen Z
What you can do right now to build trust and a community with your customers
6 content channels that have the biggest return on investment

Our Approach

Agile, compliance-friendly marketing

Agency 102 blends the creativity and flexibility of our always-customized marketing approach with the structure and guardrails necessary to create compliant content in the financial services industry. The result is an agile content marketing strategy that considers data-driven approaches, real-time insights, and essential industry practices.

Expert-Backed Content

Always with your stamp of approval

We engage with premiere financial organizations to strengthen our knowledge of the industry while also pursuing individual studies of marketing strategies. We work closely with clients to ensure we’re constantly following best practices, and whenever possible, we interview subject matter experts to incorporate expert guidance into our custom content.

Community Partnerships

Integrated into the financial services industry

We’re active members of community organizations like the Towson Chamber of Commerce and the Financial Planning Association of Maryland. Taking part in networking events and workshops keeps us informed about the financial industry. Plus, we hear firsthand about the challenges affecting local businesses.

How We Create Buzzworthy Content That Meets Compliance Regulations

Standards and compliance can often be a barrier to creating effective, human-centered marketing.

Agency 102 works closely with financial services teams and their chosen marketing compliance tools to create content that not only resonates with their audience but also gets approved by compliance fast.

See how we do it

What Our Financial Clients Say

How Local SEO Drives National Brand Authority for SECU Credit Union

Explore our big wins

Reaching New Clients with an Ongoing Video Marketing Strategy

See the strategy

Proud Partners:

Meagan Smith, Content Marketing Associate

Meagan Smith joined Agency 102 in August 2022 after excelling as a Social Media Assistant at James Madison University, where she earned her Bachelor’s degree. Meagan’s supporting role spans marketing efforts for 20/20 Onsite’s Life Sciences team, Jansokie Financial, Wines that Rock,, and Talking Tree Creative.

💻 Digital Maven: Armed with a degree in Writing, Rhetoric & Technical Communication, Meagan’s versatile expertise spans a range of roles, from crafting email campaigns to shaping social media strategies, making her a dynamic force in the digital landscape.

📱 Social Media Enthusiast: Navigating social platforms strategically, Meagan sparks engagement and ensures content resonates with your audience.

🎨 Creative Thinker: Channeling her artistic background, Meagan’s creative prowess extends to innovative design ideas and visual storytelling.

⛳️ Sports Fan: In her free time, Meagan enjoys hitting the course and perfecting her golf swing. Born and raised in Baltimore, she can often be found cheering on the Ravens and the Orioles.

🐶 Dog Mom: Her most important role of all – Meagan’s dog, Smitty is known to give her a break from the screen time.

Connect with Meagan for insights into the latest social media trends, and the role of the evolving role of in digital marketing.

Featured insights: Your Social Media Is Boring!