Services provided:
- Script writing & video direction
- Social media marketing
- Video marketing
- Video editing
Background
Located in Columbia, MD, Janoskie Financial & Associates is a financial organization that helps individuals manage various financial aspects such as income, education, retirement, and estates. Serving as trusted coaches with whom you can rely on for honest recommendations and tailored advice, the Janoskie Financial team works hard to go beyond the service level of the typical wealth management firm.
Opportunity
Our relationship with Janoskie Financial began in August 2022 when we hired Janoskie Financial to manage our team’s Simple IRA Retirement Plan. Little did we know, Taylor Janoskie, a partner at Janoskie Financial, was on the hunt for fresh ways to nurture and inform existing clients, while building up their social media presence to reach new clients. Taylor expressed interest in capturing the attention of younger demographics on social media and increasing awareness of the services his company provides.
Solution
Janoskie Financial engaged Agency 102 to enhance their social media marketing strategy through video content creation. To kick off the collaboration, we conducted extensive research into timely and relevant topics within the financial industry. We also carefully listened to recommendations and preferences from Janoskie Financial.
Based on our research and client discussions, we proposed several topic ideas that would make for engaging, informative, and shareable video content. After approval of the selected topics, we developed detailed video scripts, which were thoroughly reviewed by Janoskie Financial’s compliance team.
In addition to informative topics, we recommended adding a personalized touch to the video series to align with Janoskie Financial’s values of putting the client first. By including two introduction videos that showcased the story of Janoskie Financial and their family, we were able to add a human touch to the video content while creating a deeper connection with their current and potential clients.
With approved video scripts in hand, our content marketing experts set a date for an on-site video shoot at the Janoskie Financial office in Columbia, MD. During the shoot, our team captured footage that aligned with important financial goals throughout the quarter.
Behind-the-scenes at Janoskie Financial:
Agency 102 content marketing specialist Lexi Jones running the
video shoot with an iPhone, tripod, and teleprompter.
After gathering all the necessary video assets, our content marketing associate got to work editing the videos into Instagram Reels and Youtube format. The result was six engaging social media videos that incorporated voiceovers, images, and animations, created using Canva and iMovie.
Results
As we continue our ongoing partnership, we work collaboratively with Janoskie Financial to create impactful social media videos. Our work has already yielded positive results, including increased engagement and shares on their social media accounts – with the highest-performing video reaching 818 views and 11 shares on Instagram alone.
See for yourself!
Positive comments left on Janoskie Financial’s introduction video
Most importantly, we’re thrilled to share that the videos have helped Janoskie Financial retain at least two new clients. As a result, we’re excited to maintain this ongoing partnership on a quarterly basis. With quarter 2 already underway, we are confident that we’ll be able to help Janoskie Financial achieve their business goals through our continued collaboration. It’s been a pleasure to work with Janoskie Financial and we’re delighted to have them as a happy and satisfied client.
“Hannah and the entire Agency 102 team have been terrific to work with from the start. Their communication is prompt and their video editing skills are unmatched. I’m so happy with how my videos for Instagram and Youtube have turned out so far, and I’m excited to continue working with the team during 2023!”
– Taylor Janoskie, Partner/Financial Advisor at Janoskie Financial & Associates
