Services:
- Content Audit
- SEO Audit
- Competitor Audit
- Social Media Audit
Background:
PPC Pitbulls is a pay-per-click advertising agency that helps authentic, high-quality brands connect with more customers and increase online revenue. By tracking customer behaviors and leveraging GoogleAds platforms and Smart Bidding Strategies, PPC Pitbulls can launch understandable and manageable campaigns that work for you.
PPC Pitbulls was in need of assistance bringing users to their website through organic content marketing to increase the number of consultation calls booked. That’s when they reached out to Agency 102 for recommendations.
Opportunity:
PPC Pitbulls owner Andy Janaitis wanted to explore new ways to drive traffic to their website and strengthen their presence on social media. As a fellow marketing agency, PPC Pitbulls had already put some of its own marketing tactics in place. Andy was seeking an outsider’s opinion and recommendations to elevate their strategy overall. That’s where we came in!
Solution:
To get a better understanding of what has worked for PPC Pitbulls and areas to improve, our content marketing experts at Agency 102 performed a comprehensive content audit. We left no stone unturned, auditing PPC Pitbulls’ website for organic search opportunities, social media platforms, as well as a competitive audit of select local and national competitors.
Using SEMRush and Google Analytics, our audit team compared website keywords, traffic, and speed reports on PPC Pitbulls and several of its competitors. After the content audit, we provided website and social media recommendations backed by data to move forward. We also created a best practices guide so the PPC Pitbulls team could have a foundation to reference for easy content creation and management in the future.
Results
Agency 102 performed the marketing and content audits and compiled our recommendations in about a month. The presentation deck highlighted future business opportunities with a clear overview of their strength and weaknesses. Our final deliverable, the best practices guide, laid out helpful tips and strategies to improve upon content creation for their website and social channels.
Agency 102 did a great job with our content audit. They helped us to sort out our strategy across all of our content channels and gave us clear next steps to improve our content posture. I’d highly recommend working with Agency 102!
– Andy Janaitis, Founder of PPC Pitbulls
