How An Organic SEO Strategy Helped an E-Commerce Healthcare Brand Increase Their Ranking Keywords by 750% in Just 60 Days

• Since April 2023, Agency 102 has helped create content for PlantarTech’s website including SEO-optimized page content and blog posts, in addition to an organic social media strategy.
• PlantarTech’s website is now ranking for 17 keywords, up 750% since we published our SEO-optimized blog posts in August (the website was ranking for only 2 keywords previously)
• The blog posts that Agency 102 has written for PlantarTech’s website have gotten a significant number of views; The 4 Best Exercises For Plantar Fasciitis Pain Relief has 124 views and These 4 Bad Habits Are Worsening Your Plantar Fasciitis Symptoms has 118 views, after having little to no website views previously.

PlantarTech is a one-size-fits-all solution to plantar fasciitis pain. Developed by orthopedic surgeon Dr. Derek Amanatullah, this plantar fasciitis strap is designed to help improve the lives and wellness of individuals suffering from heel pain.

Dr. Amanatullah has nearly twenty-five years of experience in the medical field and is fiercely dedicated to uncovering inventive ways to improve the field of joint replacement surgery and orthopedic care. He has established a strong track record of success in the areas of surgery, research, and medical innovation.

When Derek and his wife Kelly started PlantarTech, they had a goal to get their plantar fasciitis solution in the hands of as many patients as possible. They hired Agency 102 to help build brand awareness and trust, and drive sales.

Kelly and Derek were ready to get their product in the hands (and on the feet) of more customers and knew they needed to partner with an agency that understood how to develop an integrated marketing plan to launch their product After an initial discovery period uncovering gaps and opportunities in their existing assets, we recommended an organic SEO and social media strategy to help them build brand awareness and get in front of their target audience. We developed SEO-optimized blogs and webpage content for their website, and a monthly social media calendar with posts that target their customer personas. Additionally, we tapped our vetted network for a paid media partner to help us create targeted Google ads to boost traffic to their website and drive sales.

Develop target personas.

In order to understand the PlantarTech audience, we put ourselves in their shoes to get a better idea of who they are and what they want to hear. We developed three different target personas —“Active Aaron,” “Retired Teacher Susan,” and “All Plantar Fasciitis Sufferers” — to strategically segment our keyword research and content development.

Perform keyword research.  

With the target personas in mind, we used keyword research tools to identify high-value keywords prospects use to find plantar fasciitis solutions to incorporate into website and blog content.

Use SEO best practices to guide content development.

The keywords we identified became our pillar content, informing us what blog topics would be most helpful and educational to our readers when they need answers the most.

Create targeted social media content.

Using our customer personas, we developed targeted social media content for Facebook and Instagram. We use different content types like video and carousel posts, and engage with Facebook groups whose members include our target audience.

Paid digital advertising.

We integrated a paid Google search campaign to drive conversions and sales in tandem with our organic efforts.

• PlantarTech’s website is now ranking for 17 keywords, up 750% since we published our SEO-optimized blog posts in August (the website was ranking for only 2 keywords previously)
• PlantarTech has seen a 122% increase in new website visitors
• PlantarTech as received a 233% increase in product sales

By beginning our partnership with a comprehensive content marketing audit, we uncover audience trends that consistently inform our approach. Through regular check-ins, Agency 102 finds additional opportunities to increase the impact of SEO blog content and engage PlantarTech’s target audience.

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