Helping a Healthcare Startup Navigate a Pandemic Pivot with Long-Term Marketing Support

• When the COVID-19 pandemic hit in March 2020 and offices shut down, 20/20 Onsite had to pivot their business strategy because they weren’t able to serve patients on-site at their offices anymore. This shift in operations uncovered another aspect of the healthcare industry where access to eye exams required critical support: clinical research.
• 20/20 Onsite hired founder Hannah Mizelle in November 2020 as a digital marketing consultant. Since then, the relationship has grown, and Agency 102 acts as an “in-house” marketing team for the life science division of the company, working closely with Jessica Mays, Vice President of Life Sciences.
• In a partnership that has lasted almost 3 years, Agency 102 is proud to support the growing life sciences business through a fully integrated healthcare marketing partnership.

Since 2014, 20/20 Onsite’s Mobile Vision Clinics and world-class team have provided routine vision care such as eye exams and glasses to over 75,000 patients throughout New England. When the pandemic hit, the company began providing innovative clinical trial services collecting on-study assessments across the country. Working with other industry forward-thinkers, they have brought mobile hybrid trial services to a national scale, reducing both patient and provider burdens by taking pre-screening and study visits closer to home.

As a growing healthcare startup, 20/20 Onsite needed flexible support. Marketing needs shift rapidly in the startup world, so 20/20 Onsite needed a partner who could offer real-time support as they navigate the changing landscape. Our small agency approach makes it easy to respond quickly to new trends with data-driven marketing strategies. Explore the benefits of trusting your marketing to a small team.

Dedicated marketing support makes it easier for businesses to scale. The clinical research industry is rapidly evolving. Healthcare startups often face unforeseen challenges, from compliance requirements to patient trends. We wear many marketing hats so clients don’t. Our flexible team seamlessly adapts to new business priorities as they arise, ensuring startups can stay ahead in an industry where agile problem-solving can make all the difference.

We’re brand chameleons who can easily adapt to B2B and B2C audiences. 20/20 Onsite offers mobile healthcare solutions in Primary Vision Care and Life Sciences. Because these different sides of their business serve different audiences, they require customized messaging and marketing approaches. Our expert marketers seamlessly shift between clear, empathetic communication for their primary care patients and technical, data-driven content for the clinical research audience.

Provide ongoing content marketing support for Primary Vision Care and Life Sciences
Consistent content creation has been instrumental in not only educating potential patients and researchers about the 20/20 Onsite brand but also significantly boosting their brand awareness among target audiences. Our well-researched blog posts offer a trusted source of information on eye health and decentralized clinical trials. In fact, our ongoing content creation strategy has driven a 354.4% increase in backlinks from January 2021 to October 2023. This demonstrates that 20/20 Onsite’s brand is not only viewed as a trusted voice but is consistently referenced by others in the industry. Growth in backlinks enhances the client’s website authority, a critical search engine ranking factor.

Drive long-term growth through event and conference marketing
Event and conference marketing have emerged as one of the most potent channels for marketing the 20/20 Onsite brand. We play a pivotal role in executing their event marketing strategy, creating compelling content customized to the distinct aspects of each event they attend. Marketing materials promote their attendance ahead of time, pique the interest of attendees, and drive human connections that are essential to the success of a healthcare organization.

Supercharging success with targeted post-event marketing support
The value of conferences and symposiums extends into the post-event phase. To elevate our client’s conference marketing strategy, employ a holistic approach that keeps the momentum going with post-event email campaigns, insightful blog posts, and engaging social media. This targeted post-event marketing approach maintains the spark ignited at conferences and ensures that every interaction with 20/20 Onsite enhances their reputation as leaders in clinical research.

Leverage HubSpot to integrate all sales and marketing efforts into one easy CRM tool
From efficiently managing the 20/20 Onsite website to orchestrating targeted email campaigns and scheduled social media content, HubSpot has become the backbone of our digital marketing operation. This integration allows us to collaborate seamlessly, even in our remote work settings.
Utilizing its user-friendly forms, we effortlessly collect and manage marketing qualified leads, enabling us to dynamically nurture our audience.

Offer flexible, customized marketing support – adaptable to the fast-paced world of startups
Being flexible is crucial in a startup environment. We know that startups often operate with limited budgets, and marketing needs can change rapidly. That’s why we embrace flexibility as an opportunity to test out innovative and unconventional approaches. As startups navigate an ever-changing business landscape, we adapt to the dynamic nature of the business, allowing 20/20 Onsite to seize opportunities and overcome obstacles.

Starting at 2,254 backlinks in January 2021, we’ve surged to an impressive 10,259 backlinks by October 2023.

We stepped up as a trusted marketing consultant for the entire company, including when the marketing director was away on maternity leave.

We consistently bring unique ideas to the table, including producing professional videos and virtual tours for their Mobile Vision Clinics. During Hannah’s first year as their marketing consultant, she helped start the Eyes on Research blog and monthly newsletter.

Boost search engine visibility and social media reach for your healthcare business with Agency 102. Our team of content marketing experts specializes in identifying opportunities to connect with a diverse audience. Whether it’s optimizing your online presence with healthcare-focused SEO or tailoring a social media strategy to your specific field, we’ve got the marketing solutions to accelerate the growth of your business.

An $800 value! Get customized insights about your company’s online presence from an Agency 102 expert.