Agency 102 Success Story
How We Used SEO to Increase a Local Business’s Ranking Keywords by 1,650%
Plus, see how we helped a local Baltimore business increase their website visitors from 0 to 1.4K in just one month.
Key Takeaways
- In April 2023, Agency 102 helped a local Baltimore business, Charm City Links boost their website’s visibility through an effective search engine optimization strategy.
- Charm City Links shows up in the top spot in Google search results for two of our targeted keywords: “permanent jewelry in Baltimore,” and “permanent jewelry in Maryland.”
- Charm City Links is the first non-promoted business that shows up in Google Business Profiles for our top two targeted keywords
ranking keywords
days for positive results
About Charm City Links
Charm City Links founder Alex Costigan opened her permanent jewelry studio in Baltimore, MD in July of 2022 to celebrate life’s special moments with others in a creative and expressive way. Since then, she has invited hundreds of customers into her studio and pop-up locations for her unique jewelry services. However, she noticed that her website was underperforming in Google search results. Her website wasn’t showing up in Google Search for top search terms, while her local competitors were taking the top spots.
The Start of An Organic SEO Marketing Partnership
As one of the few permanent jewelry studios in the area, Alex couldn’t understand why she wasn’t showing up on the first page of Google search results. So, she set off to find a solution to help her rank higher for search terms like “permanent jewelry studio” and “permanent jewelry in Baltimore.” Alex wanted a long-term solution to help drive customers to her website and fill her appointments calendar.
She was referred to Agency 102 by her trainer, Matt Swiger, who we helped with a similar project for his website last year. He was so pleased with the results from our partnership, that he shared our information with Alex.
Organic SEO Strategy: How We Helped Charm City Links Land on the First Page of Google Search Results
Find opportunities for Charm City Links to outperform their competitors with an SEO & competitor audit.
Our SEO and content experts at Agency 102 performed a comprehensive SEO audit on the Charm City Links website that included competitor research, target keywords, suggested meta descriptions and title tags, and target word count. We found that Charm City Links has a fairly healthy website, but also some technical issues that needed addressing. Additionally, there were a lot of opportunities for Charm City Links to start ranking for high-volume keywords and increase their website traffic.
Use SEO best practices to create optimized website content.
Using the information provided by our SEO team, our copywriters produced content for the website that was not only informative and on-brand, but SEO optimized. This included optimizing existing pages like the Home page, About Us page, and the Book An Appointment page with our target keywords. We also created a product page that showcases the different jewelry options available to Charm City Links customers during their appointment. This new page allowed us to create more searchable content and streamline customer conversions.
Use local search engine marketing to reach more customers.
Additionally, we helped build Charm City Links’ local citations on sites like Google Business, Yelp, Bing, and Facebook. We gathered all of Charm City Links’ business information like their address, phone number, store hours, and more, and submitted them to local business directories. Building these citations helped improve Charm City Links’ local rankings as they are considered an important factor for local SEO.
Key Highlights From Our Small Business Marketing Project
- Charm City Links shows up in the top spot in Google search results for two of our targeted keywords: “permanent jewelry in Baltimore,” and “permanent jewelry in Maryland.”
- Charm City Links is the first non-promoted business that shows up under suggested Google Business Profiles when you search for our top two targeted keywords. (She doesn’t need a paid strategy to remain in a high-ranking position!)
- Charm City Links is ranking for 105 keywords, up 1,650% since we made our optimizations in March (the website was ranking for only 6 keywords previously)
- The Charm City Links website saw an increase in website users to 1.4K in April 2023 from 0 in March 2023
What Charm City Links Says
“I can’t speak highly enough of the team at Agency 102. I needed assistance updating my website and improving SEO. Lexi was very knowledgeable, professional and phenomenal at communicating throughout the processes. I’m so pleased with the results and immediately saw improvements in my traffic. 10/10 recommend.”
– Alex Costigan, Owner, Charm City Links
Grow your small business with Agency 102
At Agency 102, our content marketing experts are skilled at identifying opportunities to help your small business get in front of more customers. From SEO optimization to an organic social media strategy, we have everything you need to grow your business fast.
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Discover the basics of SEO and get our tips for how to get started.
The Ultimate SEO Checklist For Your Small Business
- What is SEO?
- How to conduct an SEO Audit
- Tips for identifying keywords that will drive traffic to your website
Download now: The Small Business SEO Checklist
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