About the partnership: We produce hard-hitting content – often at an unbeatable pace – for Maryland’s largest credit union. Thanks to our fast-acting content marketing, SECU consistently offers trustworthy financial advice enabling our client to respond quickly in a crisis.
Go deeper: Explore three of the biggest wins from our ongoing content marketing partnership with SECU.
Content Marketing: How Financial Services Companies Manage Their Reputation In a Wild Market
About the client: SECU, Maryland’s largest credit union
For nearly 72 years, SECU has provided financial advice and affordable banking to communities across Maryland. They’ve built a hard-earned reputation as a trusted credit union, committed to helping Marylanders thrive.
Here are a few of the biggest achievements from our ongoing financial services marketing partnership, which includes blog posts, search engine optimization, and email marketing:
- Delivered an essential scam warning fast
- Reminded members why they trust SECU (because they put members before profits)
- Reinvigorated their member newsletter to enhance their marketing efforts
Banking and Financial Firms are Vulnerable to Imposters
As a trusted financial services marketing partner, we act fast and create content at a moment’s notice.
Fraud isn’t just happening more frequently – it’s getting more treacherous. Imposter websites often look just like the real thing, meaning customers can easily be tricked into sharing their private information. And any business with a good reputation could be a target for spoofing.
Financial services firms are at risk for website spoofing, which is already on the rise…
- Dollars lost to fraud increased over 30% in 2022
- Imposter scams are the number one fraud type
- 1 in 5 people lost money to imposter scams in 2022
You never know what unforeseen challenges could impact your business. For SECU, we developed a consistent content creation strategy focused on customer education.
When SECU’s reputation was at risk, we delivered essential content in less than 24 hours: Each month, we create an editorial calendar complete with newsworthy topics impacting the financial pain points of Marylanders. When SECU observed a rise in account takeover fraud – driven by a website spoof – we immediately drafted a blog to warn members about the scheme.
The stakes were high. Through account takeover fraud, thieves could immediately gain access to victim accounts and clean out their finances.
We delivered a final draft of the blog in less than 24 hours. The finished product features:
- advice for members and potential customers to proactively safeguard their financial accounts
- instructions for those affected by account takeover fraud
- insight into SECU’s built-in member safeguards
Credit Unions Offer a One of a Kind Customer Experience
Educational content emphasizes what makes credit unions unique.
The market is wild, but quality content demonstrates why members can always rely on SECU: Following the back-to-back failures of Silicon Valley Bank and Signature Bank, customers across the financial services industry began to worry. Fortunately, SECU members never had to worry about a thing – because their finances are covered by NCUA insurance.
The blog positions SECU as a community-focused alternative to commercial banks. It also educates and reassures existing customers that their finances will be protected even as the market evolves.
Consistent Communication Engages Your Target Audience
A revitalized newsletter builds trust with members.
We revived SECU’s dormant newsletter with a fresh approach:
The SECU newsletter goes straight to member inboxes – making it the perfect channel to get a message out fast when scams are impacting the community. SECU’s member newsletter consistently nurtures member relationships, highlighting products and promotions alongside snapshots of company culture and its volunteer efforts in the community. This type of content ensures members remain engaged, so SECU is always the first they think of when they need financial products or services.
Agency 102’s impact: With support from our content marketing experts, SECU transformed challenges impacting the financial industry into opportunities – protecting members, safeguarding their reputation, and increasing awareness of their trustworthy and reliable service.
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