An Inside Look at How We’re Challenging Ourselves to Make Content that Counts

What’s new: A new team-wide learning initiative is already proving fruitful.

Background: Our recent brand reveal wasn’t just a makeover for the looks, but an affirmation of the values that drive our scrappy team of content experts. Alongside the revamped logo, we released a set of core values that drive every piece of content we create.

Agency 102’s core values:

We do it for the person next to us.
We make things happen.
We’re constantly curious.
We always ask, “what’s next?”
We get it done right, well, and fast — in that order.

As we write the next chapter of Agency 102, we plan to never stop asking ‘What’s next?’ By establishing clear learning goals for each member of the team, we hold ourselves accountable and truly show up.

Dive deeper into our content marketing learning goals below, and see how it’s already inspired us to think smarter and stay curious.

Many content marketing agencies spend so much time creating content that there’s no time left to improve and refine content. And the content often isn’t worth the effort.

The real reason we’re investing in our company and our people’s personal growth:

We don’t create content just for the sake of filling a spot on the editorial calendar–we do it to help clients build brand awareness, gain leads, and drive sales. In the world of generative AI, that means constantly sharpening our skills to deliver the quality content you expect from a corporate agency–with all the attentiveness of a small team.

It’s about living up to true perks of being a small content marketing agency.

You know your dedicated team, but you get the backing of a larger agency that is constantly upskilling and sharing knowledge
We’re a close-knit crew who lean on each other for support and inspiration. It’s always all-hands on deck around here, even when we’re all working remotely
We become the experts in your brand – just like you’re an expert in (that very cool thing you do) – so you’re free to focus on growth for yourself and your business.

Every month, we have an agency-wide learning challenge where we:

Devote time as individual experts to expand our content marketing horizons
Identify strategies to make our content marketing even better
Challenge ourselves to elevate our work to the next level

Challenging ourselves to think smarter

The plan: every team member comes to the table with a new way of thinking about our work.

Goals and next steps from our first learning initiative

Alex’s goal: Deliver the best possible results for our clients, and consistently maximize our value as a content marketing partner.

How we’re doing it: Establish clear and measurable goals from day one, carefully curating a one of a kind marketing strategy and reporting system that ties everything we do back to the client’s goals and allows us to optimize and improve as we work.

Amber’s goal: Ensure that every emoji or keyword serves a purpose. Nothing is too simple for a clear and concise project brief.

How we’re doing it: Starting every single project–no matter how simple–with a clear explanation of what we’re doing and why we’re doing it. That way, we never lose sight of our ultimate goal, success for ourselves and our clients. The result? We create better content–faster.

Meagan’s goal: Optimize content to deliver the best return on investment possible for paid campaigns.

How we’re doing it: We’re creating our own process for evaluating content before launching paid campaigns—one that blends content marketing best practices, innovative technology, and our own wits to develop content that gets high-powered results.

Lexi: Challenge ourselves to innovate consistently.

How we’re doing it: We set aside time just to question ourselves, taking a step back to really consider if there are any opportunities we might be missing with our content. Establishing a formal evaluation and brainstorming process keeps content fresh and impactful.

Hannah’s goal: Deliver experiences that matter to our audience and our clients.

How we’re doing it: We hold our content to a higher standard by crafting a one of a kind content quality checklist.

Crafting content that cuts through the noise

Agency 102 content is different. There’s already a lot of noise out there, and we’re not interested in adding to it. Instead, we create content that sparks a connection with our audience.

We’re just one month into this new learning initiative, and we have big things coming.

Get our eyes on your next content project. Book a free discovery 📲 with us here.