Agency 102 Success Story
How We Used SEO to Increase a Local Business’s Organic Traffic by 40% in 30 Days
Plus, see how we helped a local Baltimore business put their biggest differentiator front and center through copywriting and SEO best practices.
Key Takeaways
- In 2022, Agency 102 helped a local training gym, Body In Rhythm, boost their website’s visibility through search engine optimization.
- After just 30 days, Body In Rhythm’s organic traffic increased by 40%.
- Body In Rhythm’s website also saw an 80% increase in user engagement with an average user engagement time of 1 minute and 49 seconds, up from 34 seconds the previous month (the average across industries is 53 seconds).
days where we saw a 40% increase in organic traffic and an 80% increase in average user engagement time
visits to the Golf Simulator page in just 30 days
About Body In Rhythm - a Fitness & Athletic Center with a (Golf) Twist
Body In Rhythm Training is a golf fitness training and athletic center located in Baltimore, MD that allows independent trainers and their clients to enjoy a fun, safe, and communal exercise experience. They offer a variety of fitness programs from personal training to golf fitness, and even have a Golf Simulator available for rent!
Body In Rhythm was in need of SEO assistance to help bring new users to their website to grow their membership. The uniqueness of their golf fitness training and golf simulator offerings presented both a challenge and a huge opportunity to differentiate Body In Rhythm from the local competition. So, they got in touch with Agency 102 for help.
Body in Rhythm Wanted to Stand Out in a Crowded Market
Body In Rhythm owner Matt Swiger was struggling to build local awareness of the facility’s golf simulator experience. Baltimore has a long list of fitness centers and gyms – including eight in less than a mile of walking distance. He needed a website that could help him compete with local competitors for common services like personal training, and also put their business differentiator — the golf simulator — front and center from a search and customer experience perspective. Our team proposed a comprehensive SEO audit and keyword research to uncover opportunities to help Matt overcome this challenge and grow his business.
Organic SEO Approach: How We Helped Body In Rhythm Stand Out & Attract Clients Online
The Agency 102 team went on-site to Body In Rhythm to meet Matt and his training team, and explore the facility.
Our SEO and content experts at Agency 102 performed a comprehensive SEO audit on the Body In Rhythm website that included competitor research, target keywords, suggested meta descriptions and title tags, and target word count.
Collaborating with our SEO team, our copywriters produced content for the website that was informative, on-brand, and SEO optimized. In just four weeks, Agency 102 rewrote Body in Rhythm’s website with on-brand copy that accurately portrayed their unique and exciting offerings, brought in the right customers, and kept them engaged on the site. We knew that their golf simulator experience would be a huge driver for website traffic for individuals searching for ways to work on their golf game without leaving the city, and used SEO back-end and copy best practices to put the Golf Simulator experience front and center. We also built in clear calls to action throughout each page to drive users to apply for membership, apply for a training space, book a class, and more!
Armed with our findings from our competitor audit, we also created new individual service and trainer pages. The new trainer pages allowed each one of Body In Rhythm’s trainers to stand out and market themselves on their own social media platforms. In our research we found that giving individuals the opportunity to virtually “meet” their personal trainers might make it easier for them to sign up for private sessions and group classes. The new service pages allowed us to target specific keywords based on our research for each individual service.
Body In Rhythm’s Investment Paid Off Almost Immediately
In just one month post website completion, we saw:
- 140 new website users
- Organic traffic increased by almost 40%
- A spike in page views from 330 to 806 (144% increase)
- An 80% increase in user engagement with an average user engagement time of 1 minute and 49 seconds, up from 34 seconds the previous month (the average across industries is 53 seconds).
What Body In Ryhthm Says
“Agency 102 exceeded all expectations! I was super impressed by the professionalism I was shown every step of the way. I felt very special when each call had all members of the team on it to ensure nothing was missed. I would highly recommend Agency 102 to anyone looking for a revamped website or SEO work.”
– Matt Swiger, Owner, Body In Rhythm
Grow your small business with Agency 102
At Agency 102, our content marketing experts are skilled at identifying opportunities to help your small business get in front of more customers. From SEO optimization to an organic social media strategy, we have everything you need to grow your business fast.
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