Services:
- Content Strategy
- SEO and keyword research
- Copywriting
Background:
Headquartered in Chestertown, MD, Dixon® is a premier manufacturer and supplier of hose couplings, valves, dry disconnects, swivels, and other fluid transfer and control products. Its global reach includes a wide range of products for numerous industries including petroleum exploration, refining, transportation, chemical processing, food and beverage, steel, fire protection, construction, mining, and manufacturing. Dixon’s strategic objective is to create solutions that make products safer, leak-free, longer lasting, and always available.
Opportunity:
Dixon hired the Agency 102 team to help with content strategy and copywriting that includes writing 3 blog posts per month for the Dixon blog. Their goal was to increase content production and posting frequency, and at the same time create readable and engaging content on technical subject matter.
Solution:
Our team has assisted the Dixon marketing team with strategy and copywriting, and produced high-quality content that educates current and prospective customers about their products. To date, we manage:
- SEO and keyword research to gather topic ideas for the Dixon blog
- Conduct interviews with Dixon subject matter experts to gather relevant information and insight to create content for the Dixon blog
- Write 3 blog posts per month for the Dixon blog
- Work collaboratively with the Dixon team to make copy and content edits to blog drafts before they are published to the website
Results:
Since our partnership started with Dixon, we have:
- Created content around their monthly business goals
- Increased blog frequency to support internal marketing efforts
- Increased employee/SME involvement in content creation by performing internal interviews
Testimonial:
“Just a quick note to let you know that I have enjoyed partnering with Agency 102 to build quality blog content for our company. You made the process of growing our content library easy from supplying well-researched topics relevant to the manufacturing industry to the timely delivery of well-written, engaging posts. Thank you for doing such a great job!” – Karen Hurless, Dixon Valve
