Services
- Branding strategy
- Design
- Copywriting
Background
Exforce is an operations consulting firm focused on helping clients avoid the perils of strategic misalignment, which hinders productivity and profitability. By aligning company processes with their desired outcomes, Exforce enables businesses to introduce efficiencies and achieve growth that is both scalable and sustainable.
Opportunity
Businesses, regardless of their size or industry, have endured unprecedented transformations since 2020. Some have uncovered new revenue streams while others are working to stabilize after a tumultuous period. Nannette Spurrier, Principal Consultant at Exforce, saw an opportunity to help business leaders achieve and exceed their intended outcomes through operational alignment.
Exforce hired Agency 102 to create startup branding, including a logo and marketing one-pager, that would drive potential clients to reach out for more information. We were also tasked with creating a LinkedIn Business Profile to establish Exforce’s digital presence and demonstrate their credibility to potential clients.
Challenge
As a fresh startup with a wide area of expertise, Exforce’s top challenge was to identify their niche in the market while positioning themselves as a resource to businesses of all shapes and sizes.
Solution
Our team assisted Exforce with branding strategy, design and copywriting. Through brainstorming sessions with the client, our team came to the conclusion that Exforce’s top area of expertise would be strategy alignment for businesses enduring change.
We referenced research by trusted thought leaders to appeal to potential clients and their most common challenges–productivity, scaling and long-term profitability. Through clear and concise copy, we demonstrate the expertise and strategy Exforce uses to address client challenges and the results clients can expect after working with Exforce.
Testimonial
“Agency 102 has been a great team to work with for creating the right logo, content, and messaging for my new consulting practice. Hannah helped me think through my vision and strategy and narrow down my services. With additional research and creativity, Amber created a professional and impressive one-pager with a LinkedIn landing page. As partners, we were able to create meaningful and impactful messaging that accurately reflects my niche in the market.”
– Nannette Spurrier, Principal, Exforce
