99% of people check their email every day, looking for shipping updates on their latest online order and discount codes from their favorite retailers. In fact, it’s one of the first things many people do when they wake up in the morning, even before visiting social media. The morning ritual often plays out like this: check email, click through stories on Instagram and check the latest headlines on Apple News.
However, there’s a crucial difference between email and other content marketing channels like social media and video. Whereas other forms of content marketing appeal primarily to new sales prospects, email helps you drive conversions. Ultimately, no digital marketing strategy is complete without email, but many business owners are skeptical. Like social media, SEO and video, you need to put in the work to get the results you want from email marketing.
Our guide to email marketing will illustrate why an engaged subscriber list is critical to your success and what you can do to improve conversions.